So Edie introduced me to this show "How I Met Your Mother," a sitcom about dating, etc. in New York. It's funny, but I often forget to watch it (like all this season).
But then I was flipping through TV Week and found a reference to a viral video marketing tactic that the show used which increased viewership by a million viewers -- more than 10 percent.
Here's a link to the video.
It's hilarious. I guess the premise is that one of the characters on the show is a Canadian who is trying to make it as a TV news reporter in New York. Well, this video is from her teeny bopper days in Canada and is called "Let's Go to the Mall."
If you, like me, went to a Canadian mall in the 1980s, you will enjoy it. My favorite part may just be the rhyme they make with "Tori."